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Web Site Development and Enhancements
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State Manufactured Housing
Associations ...
Strategic Planning Facilitation
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Web Site Development and Enhancements
- Attract upscale buyers to your
members' products
- Inform local government officials
- Updates within 24 hours typical
- Increase grassroots political action
and quick communication with members
- Reduce postage, staff and phone time
- Support your membership's transition
to new markets
- Educate your members on new ways of
doing business
- Retain members and attract new
members
- Find out what your members and users
are really thinking with online surveys
- "Casual talk" with blogs and
attractive email newsletters
The Balance Group understands how a
membership trade organization's web site should have dual functions. It
should attract and inform potential supporters and home buyers and it should serve and
communicate with their membership.
Examples:
The North Carolina Manufactured Housing
Institute was ready to redesign their web site. They
had 120 pages of important data. We developed a
site with easy 3-click access to all information.
The Balance Group developed:
- quick access
"Home Buyers" and "Members" sections
- a "password protected" members area,
- a subtle scrolling banner for ads, and
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an extensive "library" section for further
research.
View the new site at: www.ncmhi.com
The
Kentucky Manufactured Housing Institute wanted to refresh their web site
to be professional looking and provide a way for the public to find
member businesses. We added a new section for the public to find member
businesses in their area with an area on the home page for quick access
to this "public" section. The Balance Group delivered their site in a format
that effectively serves their members and provides public access to
member businesses. Within 14 months the average visits per month went
from 1,739 to 7,170. Check out this
straightforward site at: www.kmhi.org
The Balance Group develops, enhances, and provides ongoing
web site maintenance for other organizations and
businesses:
The Triangle Community Coalition:
www.TRICC.org
TCC Blog:
www.GrowthMatters.org
Frontier Housing:
www.FrontierHousing.org
Augusta PT:
www.AugPT.com
The Balance Group:
www.TheBalanceGroup.com
Balance Yoga: www.BalanceYoga.com
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State
Factory-Built Housing Associations
In these challenging times, swift
changes are required to generate an upswing for the factory-built
housing industry.
- Inform local government officials of
the new manufactured housing trends
- Increase grassroots political action
and quick communication with members
- Reduce postage, staff and phone time
- Support your membership's transition
to new markets
- Educate your members on new ways of
doing business
- Retain members and attract new
members
The Balance Group provides state
associations with:
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Strategic Planning Facilitation
With all the changes in the
industry, it's time to develop an effective roadmap for the future.
In the fall of
2002, Diane designed and facilitated a retreat to develop a 3 year
action plan for a professional trade association.
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