Web Site Development and Enhancements ... 
State Manufactured Housing Associations ...
Strategic Planning Facilitation
... 

Web Site Development and Enhancements

  • Attract upscale buyers to your members' products
  • Inform local government officials
  • Updates within 24 hours typical
  • Increase grassroots political action and quick communication with members
  • Reduce postage, staff and phone time
  • Support your membership's transition to new markets
  • Educate your members on new ways of doing business
  • Retain members and attract new members
  • Find out what your members and users are really thinking with online surveys
  • "Casual talk" with blogs and attractive email newsletters

The Balance Group understands how a membership trade organization's web site should have dual functions. It should attract and inform potential supporters and home buyers and it should serve and communicate with their membership. 

Examples:

The North Carolina Manufactured Housing Institute was ready to redesign their web site. They had 120 pages of important data. We developed a site with easy 3-click access to all information. 

The Balance Group developed: 

  • quick access "Home Buyers" and "Members" sections
  • a "password protected" members area,
  • a subtle scrolling banner for ads, and 
  • an extensive "library" section for further research. 

View the new site at: www.ncmhi.com

The Kentucky Manufactured Housing Institute wanted to refresh their web site to be professional looking and provide a way for the public to find member businesses. We added a new section for the public to find member businesses in their area with an area on the home page for quick access to this "public" section. The Balance Group delivered their site in a format that effectively serves their members and provides public access to member businesses. Within 14 months the average visits per month went from 1,739 to 7,170. Check out this straightforward site at: www.kmhi.org

The Balance Group develops, enhances, and provides ongoing web site maintenance for other organizations and businesses:
The Triangle Community Coalition: www.TRICC.org
TCC Blog: www.GrowthMatters.org
Frontier Housing:
www.FrontierHousing.org
Augusta PT: www.AugPT.com
The Balance Group
: www.TheBalanceGroup.com
Balance Yoga
: www.BalanceYoga.com

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State Factory-Built Housing Associations

In these challenging times, swift changes are required to generate an upswing for the factory-built housing industry.

  • Inform local government officials of the new manufactured housing trends
  • Increase grassroots political action and quick communication with members
  • Reduce postage, staff and phone time
  • Support your membership's transition to new markets
  • Educate your members on new ways of doing business
  • Retain members and attract new members

The Balance Group provides state associations with:

  • Training and presentations - cost effective and reusable
  • Websites and online communication - powerful and easy more...
  • Land use regulation - a planner in your corner more...
  • Meetings with results - design, facilitation, consensus, and completion more...

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Strategic Planning Facilitation 

With all the changes in the industry, it's time to develop an effective roadmap for the future.

In the fall of 2002, Diane designed and facilitated a retreat to develop a 3 year action plan for a professional trade association.

 

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